Merlyn Mind customer story
“I actively recommend Nue to colleagues facing similar challenges.”
Mike Kwak, Merlyn Mind
Director of GTM Systems Engineering
Company
Merlyn Mind is an AI technology company creating tools to help educators streamline classroom management and enhance teaching with voice-powered automation.
Headquarters
New York, New York
Industry
Education
Key features
“Other startups see our quoting tool and ask, ‘What is that?’ They’ve never seen drag-and-drop CPQ in Salesforce like this.”
Mike Kwak, Merlyn Mind
Director of GTM Systems Engineering
How Merlyn Mind Saves 10 Hours a Month on RevRec with Nue
When Mike Kwak joined Merlyn Mind as Director, GTM Systems Engineering, he knew from experience that implementing CPQ systems could be an uphill battle.
“I’d done CPQ implementations before. This was my third end-to-end in Salesforce,” Mike said. “They’re rarely smooth. But this one with Nue? It was easily one of the best I’ve ever done.”
Like many scaling tech companies, Merlyn Mind faced challenges adapting a modern SaaS model. Their revenue structure was still evolving, stakeholder requirements were fluid, and they were juggling integrations with systems like NetSuite. Traditional solutions felt either too rigid or too fragmented.
That’s when they found Nue.
From the start, the Nue team brought a level of flexibility and partnership that stood out. Mike credits Nue’s implementation team with helping navigate a shifting scope and guiding Merlyn through a clean Salesforce-native deployment.
Once live, the benefits were immediate.
Renewal quoting—once a time-consuming, error-prone task—became smooth and intuitive. “The drag-and-drop quoting is a game changer. I’ve had friends from other startups see it and ask, ‘What is that?’ They're impressed by capabilities they haven't seen in other CPQ tools.”
Beyond the UI, Nue’s Lifecycle Manager helped streamline internal operations. Merlyn reduced the number of SKUs from dozens to just a handful, simplifying pricing and quoting across their partner ecosystem.
“We now track renewal opportunities in the pipeline that give our finance and GTM teams real confidence in future forecasts,” Mike said.
Even the RevRec process, which had previously cost the finance team nearly a full workday each month, was dramatically improved. “We’re saving eight to ten hours a month just on reconciliation. Pulling the ARR file and reconciling books with Nue is fast and efficient.”
Mike sees Nue as a platform built for flexibility and ready to scale as Merlyn’s needs evolve. When Mike's role expanded to cover additional areas, he found himself responsible for much of what his former colleagues had managed. But thanks to Nue’s intuitive admin tools, he never missed a beat.
Mike’s assessment of Nue is straightforward: It has been instrumental to Merlyn Mind’s ability to modernize and scale its revenue operations.
“The Nue team is always focused on making the customer successful. That’s rare, and that's why I keep recommending [Nue] to others.”
Ready to see how Nue can transform your revenue operations? Request a demo today and discover the difference.