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Driving Growth Through Pricing Innovation

Driving Growth Through Pricing Innovation

On-demand Master Class

Driving Growth Through Pricing Innovation

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Here’s the big secret: There’s no right type of pricing for a particular product.

Pricing should be updated alongside the evolution of your product mix, channel mix, and sales motions across land and expand. 

 

But, most B2B companies are stuck with their pricing from their product-market-fit  days - when there was only one product in the mix, one channel, or one sales motion. Leadership is simply too afraid to risk change. 

 

On the flip side, the companies that frequently adjust their pricing models and update their strategy every 6 months achieve almost 2x as much average revenue per user. 

 

In this webinar, we share the secrets of how to innovate  your pricing strategy to achieve growth. Pricing experts with deep monetization experience from Plaid, Zoom, and DocuSign will share: 

 

  • How your pricing strategy should evolve alongside your product
  • What to consider as your bring together PLG and SLG
  • How to move customers into a different pricing model
  • Considerations for the systems that make pricing updates easy

 

Eric Yan | Monetization and Market Intelligence Lead, Plaid
Eric Yan leads pricing strategy at Plaid. Eric was previously the Director of Business Intelligence at Clarivate Analytics, a Private Equity Associate at Onex, and an Investment Banking Analyst at Goldman Sachs.
Jan Pasternak | Monetization Strategy Leader, Price Leverage (formerly Zoom and DocuSign)
Jan is a monetization strategy leader at Price Leverage. He was most recently the VP of Services and Pricing Strategy at DocuSign and the Head of Pricing at Zoom.
Kate McCullough | Co-Founder, Nue.io
Kate, one of Nue’s cofounders and our moderator, was the Former VP of Integrated Marketing at Anaplan and VP of Marketing & Operations at NextWorld Capital.