The End of Salesforce CPQ—and What Comes Next
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The End of Salesforce CPQ—and What Comes Next
Matt Drum, ABM Manager, and Erin Rand, Content Marketing Manager
Salesforce CPQ has long been a dominant force in the Configure, Price, Quote (CPQ) space.
In the early days of SaaS, it added much-needed structure to the sales process, standardizing quotes and pricing and accelerating approvals.
However, the B2B SaaS market is evolving in all directions, from how products are packaged to how deals are closed.
The winds are shifting toward self-service and product-led growth, which has turned the legacy sales infrastructure on its head, and the tools that once powered sales motions aren’t designed to keep up with the new way of doing things.
Now, Salesforce is winding down support for CPQ, and the cracks are starting to show.
Companies that decide to stay on Salesforce CPQ will face increasing costs and shrinking support, and they’ll have to fight with a product that isn’t designed to meet their business needs.
Some may migrate to Salesforce’s replacement product, RCA, but it’s still early in its development, with many gaps in functionality and unclear long-term costs.
Smart companies are making a bold third choice: walking away from the Salesforce CPQe. They’re rethinking CPQ as a standalone tool and instead choosing a modern revenue platform like Nue. Purpose-built for today’s SaaS companies, Nue unifies CPQ, billing, and revenue into one flexible, scalable platform.
If you’re curious about the shift away from standalone CPQ, here’s what you need to know — and why it matters now more than ever.
"Salesforce CPQ was never intended to tackle the complexity of modern SaaS.”
RevOps and finance leaders have felt the limitations of Salesforce CPQ for years, but with its official end-of-life, businesses can switch to a product that works with them instead of against them. The right revenue lifecycle platform for today’s SaaS companies does more than generate quotes — it’s scalable, efficient, and provides critical data visibility insights.
For more about what to look for in a Salesforce CPQ replacement, read on.
Support for Hybrid Revenue Models
Modern SaaS pricing isn’t neat and tidy. Often, companies need a solution that supports hybrid pricing models, which combine elements of fixed and usage-based pricing.
Legacy CPQ struggles with this, forcing SaaS companies to build workarounds or hard-code pricing logic. However, a modern revenue lifecycle management platform will have native support for all kinds of pricing models, resulting in faster deal execution, fewer manual edits, and flexibility that matches the needs of SaaS sellers today, without the operational bottlenecks of legacy CPQ.
A Unified Data Model That Connects Quote to Cash
Quoting doesn’t happen in isolation. When a quote is created, it sets off a chain of events that can include billing, invoicing, revenue recognition, and renewals. If these elements aren’t connected, things can get messy fast.
Disjointed tools can lead to duplicate data entry, inconsistent reporting, and reconciliation issues. A unified platform ties together CPQ, billing, and revenue so that sales, finance, and RevOps teams have a shared data model that lets everyone work from the same source of truth.
Fast Implementation and Easy Admin Control
In traditional CPQ, implementation can be a months-long process that requires extensive setup and customization. And once things are up and running, minor changes like updating a discount or adjusting a contract template can require technical help from engineering or contractors, which drags out the sales process and adds expenses.
Modern revenue solutions can be set up in weeks, not months, and they operate on a low-code configuration that enables RevOps teams to make updates without writing code.
Future-Proofing for Growth and Scalability
As SaaS companies scale, their pricing models, sales motions, and revenue processes become more complicated. A future-proofed revenue platform doesn’t just support these changes — it enables them.
The right platform will support global expansion with multi-currency, multi-entity, and localization capabilities. It will have self-serve quoting, product-led growth features, and custom workflows for enterprise deals. Critically, the platform should be configurable, not custom-coded so that changes can be made quickly and easily.
Companies avoid the trap of replatforming every few years by choosing a system that scales.
“A unified platform ties together CPQ, billing, and revenue so that teams have a shared source of truth.”
For B2B SaaS companies, the sunsetting of Salesforce CPQ is more than a product retirement. It’s a turning point.
Some companies will choose to wait it out on legacy tools — racking up technical debt along the way — and others will jump onto Salesforce RCA, hoping it will eventually have the required features.
But savvy companies will make a clean break, reimagining RevOps and investing in a platform built for how SaaS works today.
Nue is that platform.
Built for modern SaaS companies, Nue unifies CPQ, billing and revenue recognition into a single, seamless and unified platform. It supports hybrid pricing models, is quick to implement, and gives sales, finance, and RevOps teams the tools they need to operate at full speed.
If you're ready to start working around your system and scaling with them, check out a demo of Nue in action.