Is Salesforce SaaS? Or PaaS? A talk with Nue Co-founders and Max Maedar - CEO and Founder of FoundHQ.

Salesforce is often purchased as a CRM primarily for Sales. But that view misses out on a number of powerful features of the platform that can accelerate GTM efforts for not just Sales, but also Finance, Product, Engineering, and Customer Success.

Max Maeder, founder and CEO of FoundHQ, spoke about the power of Salesforce as a platform-as-a-service (PaaS) with Nue.io cofounders Kate McCullough and Tina Kung. They discuss why all customer-facing teams should care about it and utilize it for GTM efforts. Listen to the podcast, or read the transcript below to learn some key insights about a Salesforce-centric strategy, including:

- For GTM teams and Finance: How Salesforce's infrastructure drives a customer-first model for business growth

- For RevOps: Why it’s worth evaluating your tech stack to look for complexity brought by point solutions. And, why internal tooling teams need Salesforce, what team members matter most for these teams, and how Salesforce as PaaS can create an internal innovation engine.

- For Developers and Product teams: How Salesforce-native apps can accelerate development while minimizing time and effort required.

Find the transcript below, and to learn more about how Nue can help companies harness the value of Salesforce as both a SaaS CRM and a PaaS, visit https://www.nue.io/platform/.

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