In the world of enterprise software, the word native gets bandied about all the time by vendors, consultants, and everyone in between. 

It creates confusion for buyers and honestly leaves room for people to end up with the wrong solution. 

At Nue, we’ve heard it all. “It’s just an iframe.” “It’s just a connector.” “It’s not truly integrated.” “You’ll have to manage a separate system.”

Let’s be clear for a moment.

Nue’s CPQ is a native Salesforce application, not just by branding, but by design, architecture, and everyday user experience. Its foundations are built within the Salesforce platform for a reason.

From day one, we built Nue to eliminate friction in GTM processes. Our goal wasn’t to build another bolt-on CPQ. We wanted to develop a system that enabled the next generation of revenue operators. 

Those Revenue Operators and admins are no longer looking to “buy the package” but build the best system for their team. They want their teams enabled and excited, but that doesn't mean having five tabs open to get quotes configured because the systems aren't connected.

That vision required more than a surface-level integration. There are no iframes or  context switching. No clicks out to another system to build a quote, renew a subscription, or run a deal desk process. Your reps never leave Salesforce, and their layouts and visibility are managed within Salesforce — no code or customization required.

Nue is built as a dual-platform system that runs on a single data model: fully native to Salesforce, and cloud-extended via AWS that powers self-service transactions, billing that supports every revenue model or sales motion, real-time APIs, and high-performance reporting directly in Salesforce. There is zero data daylight between the two. This delivers a centralized experience within Salesforce and a modern headless experience for your engineering team.

Nue’s CPQ is a managed package on Salesforce. The entire solution lives inside Salesforce’s infrastructure, using its core objects, permissions, and automation. 

Does this mean Nue has the same (clunky) UI as Salesforce? 

From day one, our CTO, Tina Kung wanted to build a platform that followed modern, B2C-like design principles. While Nue’s CPQ sits in Salesforce, it’s a sleek, intuitive UI built with Lightning Web Components. 

This architecture allows administrators to manage data access, approval rules, page layouts, and automations using standard Salesforce tools — no proprietary admin consoles, no custom integration layers. Everything from quoting to renewals to mid-term subscription changes can be managed seamlessly within Salesforce, using the same environment, data, and processes your team already knows.

Being native provides three key advantages:

• Enhanced usability for teams already in Salesforce
  
• Operational control for admins and RevOps leaders
• Scalability and performance that meet enterprise-grade needs

Here’s what that looks like under the hood:

Managed Package Design

Nue is built and distributed as a managed package, which means it’s embedded into Salesforce using Salesforce-native architecture. It uses standard Salesforce objects like Quote, Order, Opportunity, Product, and Price Book, so there’s no data sync lag and no duplicated logic. You can manage it like any other Salesforce component — layouts, permissions, flows, reports, and more.

Lightning Web Components (LWC) UI

Nue’s entire user experience in Salesforce is built with Lightning Web Components. It’s not an iframe or embedded HTML. It’s a seamless part of the Salesforce Lightning Experience. It means faster load times, consistent design, and native admin control. This also means you control every field shown in Nue, end-to-end.

Apex Global Services

We provide easy-to-use global methods that Salesforce admins and developers can use in flows and triggers. These enable deeper customization and automation without relying on custom middleware or external scripts. Some code is required.

Being native isn’t just a technical choice; it’s a user experience commitment. Here’s how Nue shows up across the Salesforce platform:

User Interface

All quoting, approvals, lifecycle management, and subscription changes happen inside Salesforce. Reps never leave Salesforce. Everything is centralized, contextual, and accessible in one place.

Salesforce Standard Object Model

Nue uses Salesforce standard objects whenever possible, making it compatible with popular AppExchange tools, native reports, and third-party integrations. You can plug Nue into your existing RevOps stack with minimal disruption.

Real-Time Customer-Centric Operations

Because pricing, product rules, and lifecycle data live natively in Salesforce, GTM teams can make real-time adjustments to quoting flows, supporting upgrades, downgrades, bundles, co-terms, and more without engineering involvement or long change cycles.

API Accessibility

Nue was built to solve B2B at scale, which means Nue’s APIs can be called directly, bypassing the need to go through Salesforce’s API layer. This is critical for real-time integrations, usage-based billing, and external data enrichment. As always, whatever happens in the API ends up in Salesforce.

If you’re an operator, you are always striving to keep it simple. Customization is expensive. Every disconnected system adds overhead, risk, and delay. Nue solves that by keeping everything inside Salesforce so you can operate faster, with less friction and more confidence.

Here’s where it makes the biggest impact:

• No swivel chairs: Quotes, subscriptions, and renewals live in Salesforce. There’s no back-and-forth or reconciliation effort.
• Automation with clicks, not code: Use Flows and Apex to trigger renewals, approvals, or customer notifications based on real-time deal or billing changes — without waiting for IT.
• Audit-ready workflows: Since everything lives in Salesforce, it’s easy to trace, log, and report on who made what change, when, and why — a key advantage during audits or SOX compliance reviews.
• Admin enablement: Your Salesforce admins already know how to manage Nue. There’s no new platform to learn, no new UI to train on, and no new permission model to wrangle.

Let’s tackle the most common misconceptions you might hear:

Myth 1: “Nue is just an iframe.”

Not true. Nue is built entirely with Lightning Web Components. It renders natively in the Salesforce UI — no iframe, no embedded browser. That means full-speed performance and native usability.

Myth 2: “You can’t customize Nue like other Salesforce apps.”

False. You can modify page layouts, run flows, trigger automations, and build reports the same way you would with any Salesforce-native object. It’s as flexible as any other managed package on the platform.

Myth 3: “Nue stores your data elsewhere.”

Also false. You continue to manage your transaction data the same way you always have, in Salesforce. All transactional data, from quotes to subscriptions to billing details, is stored securely in your Salesforce org. For advanced analytics, heavy compute needs, and billing, we leverage AWS infrastructure, but your system of record is Salesforce.

If you’re evaluating tools to replace legacy CPQ or streamline your revenue lifecycle, don’t settle for surface-level integrations or bolt-on solutions that break every time your GTM motion evolves.

With Nue, you get the power of a modern, flexible revenue platform without leaving the Salesforce ecosystem.

No sync delays, swivel-chairing, or compromises.

Need more context or verification? Book a demo with one of the many Salesforce-certified admins on the Nue team. We’re more than happy to chat!