In a world where companies are launching products and features more often than ever, it’s never been more important to reduce the friction that slows product adoption. Many product teams are limited by RevOps processes and tools that limit the ability to roll out new products and features to existing customers. 

Faced with these constraints, teams either delay launches altogether or push them out without reliable reporting on which customers have which product or version, or how much they’re paying. With Nue, you can launch new products to existing customers in minutes, giving you clean adoption and subscription data without overwhelming your RevOps team. 

For a quick look at how Nue helps you launch products faster, watch this demo video:

When launching new products, most companies still rely on the broken “cancel and rebook” method to handle mid-term changes. Because most revenue systems can’t change products on an ongoing subscription, they’re forced to cancel the subscription and create a new one whenever a customer moves to a new product or version. 

This workaround breaks the audit trail, leads to confusing invoices, and introduces artificial churn into your data. It’s the exact opposite of what a product launch is meant to achieve. To avoid this, companies avoid making changes to customer subscriptions when launching a new product or version, but this creates a whole other set of problems. 

Customers end up being invoiced for a different product from what they’re actually using, which can impact satisfaction and retention. The company loses the ability to report on product adoption at the subscription level, and GTM teams are left guessing at which products a customer is actually using when they try to cross sell, upsell, or renew. This creates unnecessary manual work and drags down your ability to sell new products with confidence.

In Nue, you can make mid-term changes on an ongoing subscription without having to cancel and rebook. Here’s how the process works. 

Create a product relationship 

The process starts by building a product relationship. The relationship defines the upgrade, downgrade, and swap paths between products. To make this a “set-and-forget” process, we’ve built in dynamic product options to automatically include relevant products.

Launch your product 

Next, launch the new product by publishing it in the product catalog. Once the pricebook entry is created, it is automatically included in any product relationship with matching filters. This way, the moment the product is added to the catalog, your go-to-market team can sell it.

Amend the subscription 

The final step is swapping products for your customers. In Nue Lifecycle Manager on Salesforce, you can view all active subscriptions for a customer and select them in bulk. From there, open the upgrade, downgrade, and swap screen. Nue shows the valid products based on the product relationships you created earlier, so you can move customers to the right version and make multiple changes at once. After selecting your updates, check out to an order and activate it.

What happens next is part of the magic of Nue. The customer’s subscription is updated automatically, without breaking the existing contract or creating a new one. The customer receives a zero-dollar invoice that confirms they now have access to the new product. Your metrics reflect the product change accurately, without showing churn or revenue loss.

 In a few clicks, you’ve rolled out a new product to customers, without confusing them and without creating a bottleneck for your GTM team. Finance and product have accurate revenue and subscription metrics to report on product adoption. Best of all, the next time your team needs to make a subscription amendment for this customer, they have accurate and up-to-date information to work from.

We’ve published a detailed guide, covering this mid-term change scenario and others. The guide is a resource for companies that need a better way to handle mid-term changes to turn them from a headache to a value driver. Download the guide here.