Nue makes it easy to turn your pricing strategy into a growth engine. With ramped pricing, you can attract customers with a competitive starting rate and smoothly increase prices as they see more value. Nue gives you the tools to guide customers along a transparent pricing journey that helps grow your business and average LTV.
Too many subscription businesses get stuck choosing between starting prices that are too high for new customers or too low for long-term profit. Manual price changes can frustrate customers and cause churn, and managing special cases only adds confusion.
- High customer acquisition costs due to aggressive discounts
- Lost revenue from perpetual introductory rates
- Customer churn when prices increase suddenly
- Complicated management of special "grandfathered" pricing
When pricing stays the same year after year, it ignores how customer value grows over time. The result is either lost opportunities or unhappy customers.
Nue makes it simple to move away from static rates by supporting pricing ramps that automatically adjust over time. Price transitions are smooth, planned, and visible to your customers from the start.
Configure pricing changes that follow your customer's journey, for example:
- Year 1: Offer an introductory discount to encourage adoption
- Year 2: Move to standard pricing as customers realize value
- Year 3 and beyond: Introduce premium or inflation-adjusted pricing
You have the flexibility to schedule these price changes to occur at renewal, by subscription term, or on specific dates, depending on what best fits your business model.
Choose from a variety of ramped pricing strategies to fit your business model:
- Discount ramps: Reduce introductory discounts over time
- Scheduled increases: Step up prices by term or contract anniversary
- Hybrid options: Combine discounts and scheduled increases
All of this is easily managed within Nue, so your team can update pricing logic as your business evolves.
Nue's ramped pricing system ensures price changes are systematic and predictable:
- Pricing structures are defined upfront in your subscription terms
- Adjustments happen automatically at renewal or on pre-configured dates
- You have the option to "grandfather" key accounts when needed
- All changes follow the pricing schedule established at subscription creation
This systematic approach eliminates billing surprises and provides customers with clear expectations about their pricing journey.
- Win more deals by attracting new customers with competitive starting rates
- Increase customer value through automatic price increases as customers become invested
- Reduce churn risk with systematic, predictable pricing changes
- Improve long-term revenue per account through strategic value-based increases
- Eliminate manual pricing updates and complicated legacy pricing rules
This approach helps companies manage pricing changes smoothly while growing revenue from long-term customers.
Consider a cloud storage company looking to compete with larger, established players. To win new customers, they offer a lower introductory price for the first year. After customers have had a chance to experience the platform and see its value, the price gradually increases each year, following a clear schedule that was shared from the start.
With Nue's ramped pricing, the company can:
- Attract new signups with a competitive starting rate
- Increase prices automatically each year as outlined in the original agreement
- Maintain consistent pricing progression across all customers
- Avoid manual updates or complicated legacy pricing rules
This approach helps the company manage pricing changes smoothly, grow revenue from long-term customers, and maintain transparent customer relationships.
Sales teams can win more competitive deals with attractive introductory pricing while maintaining long-term profitability. They have clear pricing progression to communicate value growth over time.
Finance teams get predictable revenue growth from existing customers without manual intervention. They can model long-term customer value with confidence in automated pricing progression.
Customer success teams can tie pricing increases to value milestones, making price changes feel earned rather than arbitrary. They have systematic tools to manage customer pricing expectations.
If your business has:
- High upfront costs to acquire or onboard customers
- Customer value that grows significantly over time
- Competitive markets requiring flexible pricing strategies
- Desire to encourage longer-term contracts and reduce churn
Ramped pricing becomes essential for balancing acquisition costs with long-term profitability.
It's especially effective for businesses operating in competitive markets that require flexible pricing or companies wanting to encourage longer-term contracts while reducing churn.
See how ramped pricing in Nue can help you win more customers, increase account value, and keep churn low. Our team can walk you through best practices, show real ramping examples, and help you design a strategy that fits your business.
Reach out today to discover how easy it is to launch flexible pricing with Nue.