Bundling products together should help you sell more and simplify operations, but many traditional CPQ systems often do the opposite. Nue offers a more efficient approach by enabling your reps to create hyper-custom product bundles that exactly match each customer's needs without the SKU bloat.
In many billing systems, product bundles are set up as fixed, predefined packages. If a customer deviates from the pre-set options, you're often forced to create a new SKU or handle custom pricing manually. Maintaining bundles becomes a roadblock for growth and speed.
- Overwhelming product catalog with endless SKU combinations
- More room for pricing errors from manual configurations
- Slower sales cycles while reps hunt for correct bundle codes
- New SKU creation required for every product variation
- Manual pricing calculations for custom packages
In 2025, you shouldn't be creating a new SKU for every product variation. That's why modern, fast-growing organizations choose advanced CPQ solutions like Nue.
Nue takes a modern, rule-based approach to bundling. Products and bundles are two distinct things. Instead of building every possible combination ahead of time, you define your base products once and let Nue's bundling engine apply rules to create the right packages when you need them.
When setting up a bundle in Nue, you can specify required products and optional add-ons. Required products are always included at the bundle price, while optional products give sales teams flexibility to tailor deals without risking pricing inconsistencies.
Nue automatically manages quantities as well. Set minimums, define multipliers for add-ons, and create volume-based pricing rules while Nue calculates the total price in real time.
Bundled products often depend on one another. If a customer selects a higher-tier product, for example, related add-ons can automatically adjust in quantity or price. This ensures that all products within packages are compatible and pricing is always accurate, reducing configuration conflicts.
Bundled products often depend on one another. If a customer selects a higher-tier product, for example, related add-ons can automatically adjust in quantity or price. This ensures that all products within packages are compatible and pricing is always accurate, reducing configuration conflicts.
In the enterprise world, bundles can get very complicated. Products can have different billing cycles, pricing models, minimum quantities, and more.
Nue is designed to handle this easily with mixed subscription models that combine monthly software licenses, quarterly support credits, and pay-as-you-go services in a single bundle. Nue manages billing cycles and prorates charges when customers add or remove components mid-term.
Flexible quantity management allows products in a bundle to scale with the bundle size or stay fixed. Set up your rules, and Nue keeps everything in sync as customer needs change.
- Sales reps can quote complex packages faster with consistent pricing
- Finance teams spend less time on manual calculations and avoid pricing errors
- Customers appreciate transparent pricing and customizable packages
- Operations eliminate SKU proliferation while maintaining flexibility
- Rules-based bundling scales with business growth
Consider a software company offering an analytics reporting tool. Previously, they needed a separate SKU for every possible bundle: "core analytics + reporting," "core analytics + reporting + premium support," and so on.
With Nue, they can create just one bundle structure:
- Required: Core analytics ($500/month)
- Optional add-ons: Advanced reporting ($200/month), Premium support ($300/month), Custom dashboards ($150/month)
If a customer wants all the add-ons, the bundle totals $1,150/month. If they want only analytics and reporting, it's $700/month. Think of the add-ons like checkboxes, instead of entirely new bundles.
Sales reps can configure custom packages quickly without waiting for new SKUs or approval workflows. They present professional quotes with accurate pricing in minutes rather than hours.
Finance teams get consistent pricing rules and automatic calculations. They eliminate manual bundle pricing and reduce errors from complex configurations.
Operations teams maintain clean product catalogs without SKU explosion. They can launch new bundle combinations instantly without IT involvement or catalog updates.
If your business has:
- Multiple products or services that are frequently sold together
- Complex pricing rules or frequent package changes
- A need for sales flexibility without sacrificing pricing accuracy
- Growing product catalogs that are becoming difficult to manage
Nue's bundling approach becomes essential for maintaining agility without losing control.
For companies offering multiple products or services, especially those with frequent changes or custom packages, Nue can streamline the process, reduce errors, and help sales move faster.
Contact us to see Nue in action and learn how modern bundling can drive better results for your business.
See how Nue can eliminate SKU proliferation while giving your sales team the flexibility to create perfect packages for every customer.