Nue is excited to announce its acquisition of Approvals Pro, a strategic move that strengthens our mission to redefine Revenue Lifecycle Management (RLM). This acquisition solidifies our commitment to delivering a seamless, end-to-end platform that optimizes every stage of the revenue lifecycle—from pricing and quoting to billing and approvals. 

Approvals are often the bottleneck in revenue operations, slowing down deal cycles, creating inefficiencies, and ultimately impacting revenue growth. As a company that has relentlessly focused on eliminating silos across revenue functions, we saw a unique opportunity to integrate Approvals Pro’s capabilities into our platform. 

This move enhances our Salesforce-native solution, ensuring that sales, finance, and customer success teams can manage complex deal approvals with agility and accuracy—all within a single ecosystem.

By acquiring Approvals Pro, Nue is eliminating disjointed approval workflows, manual interventions, and time-consuming back-and-forth between teams. 

We are bringing automation, intelligence, and real-time visibility into the approval process, making it faster and more scalable for modern B2B SaaS companies.

With Approvals Pro integrated into Nue’s RLM platform, customers will benefit from:

• Faster deal cycles: Automate approvals based on predefined criteria, reducing delays and accelerating time-to-revenue.
• Flexible configuration: Build complex approval workflows without writing any code, adding simplicity and visibility to the approval process.
• Seamless Salesforce integration: Keep the entire approval process within Salesforce, ensuring a unified data model and eliminating the need for external approval tools.
• Improved compliance and audit readiness: Maintain an auditable trail of all approvals, ensuring compliance with financial and operational policies.
• End-to-end revenue visibility: Combine approvals with Nue’s best-in-class quoting, billing, and lifecycle management to get a 360-degree view of revenue operations.

We recognize that different businesses have unique needs. 

That’s why Approvals Pro is available as a standalone product for organizations looking for a dedicated approval management solution and as an integrated part of Nue. 

This dual offering ensures that businesses of all sizes can benefit from Approvals Pro’s powerful features, whether they use it independently or alongside Nue’s broader revenue ecosystem.

For the Salesforce community, the purchase of Approvals Pro means Nue is a strong and viable alternative to Salesforce Standard or Advanced Approvals, and a smooth migration path from Salesforce CPQ or Revenue Cloud to Nue.

By continuously expanding our platform’s capabilities, we’re empowering businesses to scale smarter, reduce friction in their revenue operations, and unlock new growth opportunities.

We’re excited about what’s next and can’t wait to bring these enhancements to our customers.